Protect advertising campaigns from malvertising, prevent click fraud, secure client data, and maintain brand safety with DNS filtering covering 90 million categorized domains across 58 content categories.
The digital advertising ecosystem is riddled with fraud, malvertising, and brand safety content risks. DNS filtering provides a foundational defense that operates before ads are served or clicked.
Invalid traffic from bot networks and click farms drains advertising budgets. DNS filtering identifies and blocks domains associated with fraudulent traffic sources, saving advertisers from wasted spend on non-human impressions.
Malicious actors inject exploit code into programmatic ad chains. DNS filtering intercepts redirect chains that lead to unsafe content distribution domains, preventing infected creatives from reaching publisher audiences.
Ads appearing alongside harmful content destroy brand reputation. DNS category data enables pre-bid verification that ensures ad placements only appear on domains matching brand-safe content categories.
DNS filtering addresses the most critical content risks across the digital advertising supply chain
Organized click fraud operations use distributed bot networks communicating through dedicated C2 domains. DNS filtering maps and blocks these coordination domains, disrupting fraud infrastructure before fraudulent clicks are generated.
Malvertising relies on multi-hop redirect chains through disposable domains. Our DNS filtering engine tracks and blocks the entire chain of domains used in redirect attacks, not just the final malicious destination.
Marketing agencies handle sensitive client campaign data, audience segments, and creative assets. DNS filtering prevents data leakage to unauthorized third-party tracking domains or competitor intelligence platforms.
Fraudsters create fake publisher domains that mimic premium inventory. DNS filtering cross-references domains against ads.txt and sellers.json records, identifying spoofed inventory before ad dollars are wasted.
Large agencies operate dozens of offices with varying security postures. DNS filtering provides centralized policy management across all agency locations, ensuring consistent protection without per-office infrastructure.
As the industry shifts away from third-party cookies, new tracking domains proliferate. DNS filtering categorizes emerging data collection domains, helping agencies maintain consumer privacy compliance during the transition.
Specialized capabilities protecting every layer of the digital advertising supply chain
Block access to domains involved in malvertising campaigns including exploit kit landing pages, fake software update sites, and tech support scam infrastructure. Updated continuously with new content classification.
Leverage 58 content categories to verify publisher domains before ad placement. Ensure brand advertisements never appear alongside content in categories flagged as unsafe by your brand safety guidelines.
Identify domains generating sophisticated invalid traffic (SIVT) through DNS query pattern analysis. Detect bot farms, proxy networks, and automated clicking infrastructure at the domain level.
Prevent unauthorized access to campaign management platforms by blocking restricted domains targeting advertising dashboards. Protect media plans, audience data, and creative assets from competitive espionage.
Deploy consistent DNS filtering policies across all agency offices, remote workers, and freelance contractors. Centralized management console with per-team customization for different client accounts.
Generate detailed logs of every domain categorization decision for advertiser reporting. Demonstrate brand safety compliance, document fraud prevention measures, and satisfy client security audits.
How advertising and marketing organizations deploy DNS filtering for measurable results
A demand-side platform integrated our API into their bidding engine to check publisher domains before placing bids. Real-time categorization eliminated 23% of placements on domains that violated advertiser brand safety requirements.
A global marketing agency with 40 offices deployed DNS filtering across their entire network. Client campaign data leakage attempts were blocked, and employees were prevented from accessing known competitor intelligence tools.
An ad tech company added DNS filtering to their creative review process. Every click-through URL in submitted creatives is verified against content classification before approval, preventing malvertising from entering their ad exchange.
A supply-side platform used domain categorization to verify publisher inventory quality. Sites miscategorized as premium news that were actually content farms were identified and excluded, improving overall inventory trust scores.
An e-commerce advertiser integrated DNS filtering into their campaign analytics pipeline. By identifying and excluding traffic from domains associated with bot farms, they improved their conversion rate accuracy by 31%.
A brand marketing team used our API to vet all links shared by sponsored influencers before publication. DNS categorization ensured influencer content never directed audiences to domains that could harm the brand or endanger consumers.
Eliminate ad fraud, enforce brand safety, and secure client campaigns with DNS filtering built for the advertising industry.