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Category Reference Guide

Our Complete 59-Label Taxonomy

Nothing we index goes unlabelled: every hostname and URL that passes through our pipeline carries at least one of the 59 labels set out on this page. The scheme groups online threats, age-restricted material, attention drains, commerce and money, the technical plumbing of the web, everyday interests and civic resources — shaped so a group can be pasted straight into a DNS resolver, a firewall rule set, a home parental control or a secure web gateway. Schools rely on the same scheme when filtering for K-12 schools across 59 content categories, and auditors use it to map our 59 categories to CIPA requirements.

Online Threats Age-Restricted Attention Drains Commerce & Money Talking & Publishing Everyday Interests Tech Plumbing Public Sector

Online Threats & Evasion

The deny-by-default set. These are the labels most organisations and households switch off before touching anything else.

Restricted / Suspicious

Domains our classification pipeline has marked as untrustworthy: payload delivery, credential-harvesting pages and other restricted material.

VPN / Proxy / Anonymizers

Paid VPN brands, open proxy front-ends and anything else designed to hide where traffic is really going. Workplaces and schools usually shut this group off.

Remote Access Tools

Screen-sharing suites, remote desktop clients and unattended-support software. Useful to IT teams, and equally useful to anyone routing around the perimeter.

URL Shorteners

Redirect and link-shrinking services. Because the real destination stays hidden until the click lands, they show up constantly in restricted content campaigns.

Hate/Discrimination

Content built around hostility toward people for who they are, including supremacist and extremist publishing.

Violence

Gore, footage of violent acts and terrorism material, particularly pages that celebrate it rather than report on it.

Weapons

Firearms and explosives across the board: retailers, trading boards, modification guides and instructional writing.

Illegal Drugs

Storefronts, marketplaces and enthusiast pages covering controlled substances and the paraphernalia that surrounds them.

Age-Restricted Material

What a household filter, a school district or a CIPA audit will expect to find switched off.

Adult

Pornography and sexually explicit entertainment. This is the first label any classroom or parental-control policy disables.

Lingerie/Swimsuits/Intimate Apparel

Shops selling underwear, swimwear and intimate apparel — borderline enough that schools and stricter workplaces tend to include it.

Gambling

Sportsbooks, casino platforms, poker rooms and state lotteries, a group that many countries regulate directly.

Alcohol

Distilleries, breweries, wine merchants and any site promoting or selling alcoholic drinks.

Tobacco

Cigarettes, cigars, vaping hardware, e-liquid vendors and the marketing built around them.

Dating

Matchmaking apps, dating portals and romance-oriented social platforms.

Attention & Time Drains

Rarely dangerous, frequently restricted between nine and five or during lesson time on office, campus and carrier networks.

Social Networking

Profile-driven networks where people follow each other and publish posts to a wider audience.

Gaming

Game studios, digital storefronts, esports coverage, clan sites and titles playable straight in the browser.

Streaming Media

On-demand and live audio and video: film catalogues, television, music services and user-uploaded clips.

Podcasts

Show directories, episode hosting platforms and the home pages of individual audio series.

File Sharing/P2P

Torrent trackers, peer-to-peer swarms and the client software that connects to them.

Cloud Storage / File Hosting

Consumer drives, personal backup providers and one-click file hosts, a common route for data leaving the network.

Commerce, Money & Work

The everyday working web. On a corporate network these labels normally sit on the allow list.

Business

B2B suppliers, consultancies, management advisory firms, trade press and general corporate web presences.

Financial Services

Investment houses, insurers, market-data vendors, brokerages and fintech products.

Online Banking

Retail banking portals where customers sign in and move money around.

Cryptocurrency

Exchanges, wallets, DeFi front-ends, chain explorers and NFT trading venues.

Job Search/Careers

Vacancy boards, applicant tracking portals, recruitment agencies and career guidance.

Advertising/Marketing

Ad exchanges, tracking networks, martech platforms and agencies that sell promotion.

Shopping

Retail storefronts of every kind, from single-brand shops to catalogues at department-store scale.

Marketplaces / Classifieds / Auctions

Venues where many independent sellers list goods: auction houses, classified boards and open marketplaces.

Real Estate

Listing portals, letting agents, brokerages and property investment resources.

Talking & Publishing

How people reach one another and put opinions in public. Policy here swings hard depending on the sector.

Email and Messaging

Webmail front-ends, chat apps and consumer instant-messaging services.

Forums / Message Boards

Threaded discussion boards, Q&A communities and single-subject bulletin boards.

Community Sites

Member-run platforms, neighbourhood groups and special-interest gatherings.

Blogs/Personal Sites

Individually written blogs, personal homepages and self-published commentary.

News/Media

Newspapers, wire services, broadcasters, magazines and professional editorial outlets.

Political

Party sites, election campaigns, lobbying groups and partisan commentary.

Everyday Interests

Broad and largely harmless subject matter: wellbeing, learning, food, travel, sport and hobbies.

Health & Medicine

Clinical references, patient information, wellness writing and healthcare provider sites.

Education/Reference

Schools and universities, encyclopedias, dictionaries, study guides and reference libraries.

Webinars/E-learning

MOOCs, live training sessions, certification courses and professional skills platforms.

Science

Peer-reviewed journals, research institutions and popular-science publishing.

Arts & Entertainment

Cinema, music, television, theatre, celebrity coverage and cultural criticism.

Travel

Flight and hotel booking, tour operators, national tourist boards and destination writing.

Restaurants & Dining

Menus, table booking services, delivery apps and restaurant review guides.

Food & Drink

Recipe sites, cooking blogs, beverage guides and home-brewing or baking hobbyists.

Sports & Recreation

League and club sites, fitness and training resources, outdoor pursuits and supporter forums.

Pets & Animals

Veterinary advice, breed information, shelters, rescue groups and wildlife conservation.

Automotive & Transportation

Carmakers, dealer groups, repair shops and parts suppliers, plus rail, bus and freight operators.

Home & Garden

Renovation guides, interiors, landscaping, allotments and DIY project write-ups.

Religion & Spirituality

Congregations, scripture resources, faith communities and material on spiritual practice.

Tech & the Plumbing of the Web

The layer everything else runs on, together with the press and the tooling that surround it.

Computers & Technology

Hardware and software coverage, IT how-tos, product reviews and engineering blogs.

AI / LLM Tools

Chat assistants, model playgrounds, agent frameworks and AI-driven productivity front-ends.

Developer Tools / Code Hosting

Repository hosts, build and CI services, editors and API documentation portals.

Web-based Applications

Browser-delivered SaaS, online utilities and productivity suites.

Freeware/Software

Download portals, open-source project pages and consumer application archives.

Search Engines & Platforms

General search engines and other large-scale information retrieval services.

CDN / Hosting / Infrastructure

Edge networks, object storage, managed hosting and cloud platform endpoints.

Parked / For-Sale Domains

Registered names serving nothing but a placeholder, an ad page or a sale listing.

Public Sector & Everything Else

State bodies, defence, and the fallback label that guarantees complete coverage.

Government & Legal

Public agencies, statute and case-law databases, courts and regulatory authorities.

Military

Armed services, defence manufacturers, service publications and veterans' organisations.

Other

Where a legitimate site simply does not fit the other 58 labels. Holding this 59th category means no domain is ever handed back unlabelled.

Want these 59 categories as data rather than a web page?

Web Filtering Service ships the same taxonomy two ways: as a live REST API, or as an on-premise dataset of up to 100 million domains that you host yourself. Both routes return the 59 categories described above.

Browse Dataset Packages